As entrepreneurs, we hear a lot of conversations and read a lot about marketing. We hear things like web marketing, marketing campaigns, sales and marketing strategies, advertising campaigns and so on. If you don’t have a degree in marketing, some or all of them may be a little confusing, or at least you’re not sure what it’s all about.
What we would like to do in this article is to explain marketing in the shortest, easiest and most complete way possible. And then we would like to explain why this is so important, marketing, that is to the success of your business. Because that’s the case, you know.
What exactly is marketing?
Probably the best definition I have ever heard to answer this question is as follows: “Marketing is managing perception. Of all the definitions and explanations, this one is probably the best of all.
However, it may require some clarification. So let’s spoil it even more. Marketing is about how customers, customers, employees, and investors perceive you and your company. For example, the landscape of a fancy hotel is marketing. Employee friendliness is marketing. How people feel when they go to the office is marketing. Of course, the quality of service and product quality is marketing as well, but these previous examples are intended to show how everything you do can be considered marketing.
When it comes to the other part of the statement, management, it is a bit easier. Management is knowing where you are, where you want to go and how to get there. So by marrying them back together, managing perception, you now have a guide for marketing. You want to sell yourself in the marketplace to get from the company where it is now to the place where you would like to be and you would like to be seen.
Now, let’s say a little more clarity about it and talk about what marketing is not. Marketing is not advertising. Now it sounds funny, because if you turn it around, advertising is a form of marketing. But what I mean here is that if you only advertise and it is that you really don’t do a lot of marketing. Marketing covers everything you do, from advertising to signs to training to your employees’ phone attitudes to services, website, how you and your people dress. Remember perception.
Why marketing is a good idea?
We have already answered this question. It’s a good idea because you want those whose opinion matters, think well about you and think that you are a person or company worth spending money with. It’s quite straightforward, right?
But let’s add it: Marketing is what fills the pig harvest. It will sound funny, but no matter what business you are in, whether it’s lawn care, event planning, vacuum cleaner sales, investing in real estate or MLM, the business you really are in is marketing.
So in fact, you should spend most of your time marketing a product or service. This is what you will earn you money. Of course, your product or service should be good, and do everything you say it does. But besides, you need to focus on A.I.D.A. marketing: attracting attention, building interest, creating desires and pushing them into action.
Because there are so many ways to sell and advertise, and also sell in this area, we won’t take care of all of them here. But hopefully, this has explained things to you, or given some ideas on why marketing is so important. When it comes to how to do it, what to do and where, well that is a topic or topics, on more articles. But power is in your hands, so go out there and distribute information, show them that you are the best you can be and that you are worthy of their time and money.
We offer a wide range of marketing services, from online to offline marketing to online and offline advertising. But we also want to give you something ahead, something you can use, either on your own or in combination with a marketing company. We invite you to visit our website. We have created it as a repository of useful information that can guide you and give you some ideas on how to promote your business.