One great way to get in touch and engage with your customers is by using social networks. However, people claim that email marketing no longer remains effective and relevant because of the success of social media.
Stop listening to them because they are just misconceptions. Email marketing is still alive and doing well, as well as one of the most effective and powerful web marketing techniques and is in contact with customers.
Defining email marketing
First, you need to know what email marketing is, before moving towards reasons explaining why it is so useful in business.
When a person visits your website and thinks about signing up for a mailing list in order to keep in touch with you by email, this is known as e-mail marketing. A mailing list such as this is quite important if you are selling a service or product. Email marketing helps build customer loyalty, earn trust and promote brand awareness while encouraging subscribers to shop more often from you.
Email marketing has several benefits. Although it’s a great marketing tool, unfortunately, it seems to have a bad reputation with a few companies that don’t fully understand it.
Some companies are of the opinion that people immediately consider finding an email from a stranger and remove it by thinking badly about their business.
This may be true to some extent, mainly because companies have not taken the time to nurture their list. Nevertheless, with responsible marketing, an email marketing campaign can be done to work extremely well for your business.
E-mail Marketing Against Social Media Marketing
As explained earlier, social networks such as Facebook and Twitter are excellent ways to connect to both existing and potential customers. They are the ideal platform to go into the word of oral advertising, creating a strong bond with current audiences and putting themselves in front of new audiences.
Both these tools are essential for your business. However, you can’t keep control over who is seeing your updates or when they are visible.
In addition, you can’t control these calls fully, like social networking sites like Twitter, Facebook makes changes without notifying you how they can affect the way you’re connecting with followers.
Social networking sites do not give you the ability to connect people one on one, as you can connect via email. By using email marketing, promotional campaigns can be fine-tuned by you, while creating a list of people who show a real interest in what you offer.
On Twitter, for example, your message competes with hundreds or even thousands of other Tweets from companies promoting similar products or services to yours. The same applies to Facebook.
Even if you have a huge number of fans, they certainly follow other sites as well, which reduces the effect of your message. The same applies to emails, but by sending a personalized email, you can get their attention because it’s they who actually open and read your email. Distributions present on social networks, including recent status updates, chat options, and new photos are not included in email marketing.
For this reason, it is important that you make every effort to turn your followers into your email-marketing list as soon as possible. Once you have done so, you have full control and authority because they are on your contacts list. You will only lose them if they decide to unsubscribe from your email list.
How can you make your social network followers sign up for your list?
It’s not difficult at all. All you have to do is give them the reason why you want to join you. For example, offer them something for which they wouldn’t mind giving your email address, it’s a good idea.
You can offer a guide, a special offer or answer to a specific problem or issue that bother your audience, exclusive information or a special type of voucher or discount, especially for all email subscribers.
You must choose something that not only has real value for email subscribers but is also interesting for the target group.
This is not enough to maintain an active and interested mailing list. To avoid losing these valuable connections, you should think about how you can constantly provide information that will help them stay engaged and persuade them to open the email sent by you.